Rankshaper is a keyword ranking tool that helps in identifying new ranking opportunities. What it does is that it provides you with keywords that generate impressions for your website. When you add those queries that visitors are using to locate your content, you start ranking after a short period. Also, you can use the tool to track the performance of your website.

How Rankshaper Ranking Tool Works

Rankshaper receives data directly from Google. When new keywords are discovered, Rankshaper will suggest the keywords. You need to add those keywords in your content so that your pages rank in the SERPs (Search Engines Results Pages).

What makes Rankshaper interesting compared to other SEO tools is that it goes ahead to compare your content with the keywords. It will show the number of times a particular keyword appears in the title, headers, meta description and the body of your content. When you optimize the keywords within your content, your ranking will start to increase automatically.

SEO ranking tool Rankshaper provides you with data based on the queries that visitors are using to find your pages. It will show you the number of impressions and clicks for each page. It will also provide you with the average position of your pages for specific keywords.

How to Optimize Content with Keywords

The SEO ranking tool Rankshaper helps you optimize your content with keywords. It also helps you to discover new keywords that you rank for. Using the newly discovered keywords, you can determine what new pages to add and what to update to your existing pages.

Once you have the new keywords, the next thing is to integrate those keywords into your content. It is not about keyword stuffing, but it is naturally using those keywords within your content. You don’t have to write new pages. Instead, you can adjust the existing content so that it integrates those keywords.

When to Write New Content Based on the Keywords

Many people wonder when to integrate keywords in the existing content and when to add new pages. It is straightforward. When you find out that the keywords you can rank for are outside of the top 10, it means you can rank higher for those keywords with a new page. Otherwise, it is better to update existing content with keywords.

How Google Determines Website Ranking

There are many factors that Google considers when determining ranks for websites. One of the factors is the Click Through Rate (CTR). CTR is calculated by the number of clicks divided by the number of impressions multiply by 100.

The user feedback determines a website’s CTR and is used in deciding web pages ranks. If you have a new website, Google will give your pages a chance to rank between 50 and 100. Google will give the site some time to find out if a visitor will click on your page. It will also consider if that person will stick to your page. If the visitor clicks on your pages and sticks to your page, your ranking will rise significantly.

Other factors that Google considers to determine the rank of a website are backlinks. These are external links pointing to your site. The quality of your content is also critical. Therefore, you must consider all raking factors to have your website rank high.