When looking for a keyword discovery tool most people will find the Google Adwords Keyword Tool. This used to be one of the most used tools to find keywords, but is increasingly less relevant.
These days Google Adwords keyword tool is one of the worst keyword tools. Over the years the results have become less and less precise. Google never intended this tool to be used as an SEO tool to find keywords but as a tool for Adwords, their main advertising platform.
When SEO strategists found out they could also use this tool to find keywords to optimize their content, Google, in the beginning, did not do much against this. Later on they did however they made it more difficult to use. For example, one must have active campaigns running in order to use the keywords discovery tool, and activate payments.
These days Google Adword Keyword Tool is not really usable anymore as a keyword discovery tool.
An overview of keyword tools
There are far better keyword discovery tools out there.
- For discovering new keywords you can rank for, based on your existing content, we recommend our own tool Rankshaper.
- We also recommend Keywordtool.io. For new keyword discovery it outperforms many others.
- Wordstream – Discover and export new keywords for ads
- Wordtracker – Use Wordtracker to reveal 1000s of profitable longtail keywords with up to 10000 results per search.
- Long Tail Pro – Uncover Long Tail Keywords in Minutes
- Ahrefs – a very well known marketing suite for SEO purposes
- SEMrush – Another well known marketing suite for SEO purposes
